AccorHotels launches Australia’s biggest
ever ‘Wintervention’
The town of Waratah, Tasmania, invited to the Gold Coast for a surprise Wintervention!
The advent of winter this year will be
like no other for the residents of one of Australia’s coldest towns, thanks to
AccorHotels and what is billed as Australia’s biggest ever ‘Wintervention’.
At 8.20am this morning AccorHotels
surprised the whole town of Waratah, Tasmania, boldly taking a private
plane full of residents to the Gold Coast for the weekend – this weekend! The
only catch - residents had to leave immediately!
Waratah is located in Tasmania’s western
hinterland on the edge of Lake Waratah, and has an average winter temperature
of a mere 4.9 degrees celsius. It stands as one of the coldest and wettest
locations in all of Australia.
“We’re inviting one of Australia’s coldest
towns to one of its sunniest cities for a weekend Wintervention to break the
winter routine,” said Bridie Commerford, Accor Vice President, Marketing, Guest
Experience and Communications Pacific.
“Exploring Australia is the best way to
get out of a winter slump – from sport to shopping, bars to beaches, we have it
all. We’re delighted to be surprising Waratah residents with such a unique
opportunity. They’ll soak up the warmth and enjoy some fantastic activities on
the Gold Coast, staying at Novotel Surfers Paradise. The only catch is…this is
an instant holiday and residents must leave immediately with their bags
packed,” Commerford continued.
Residents of Waratah
were expecting that only a few people who had
registered would receive a Wintervention trip. Little
did they know they could all swap their sweaters for swimsuits and that a plane
was on standby to carry as many residents as possible within hours of them
being gifted the trip.
Further surprises
will await the lucky Waratah locals when they touch down in the Gold Coast,
with SeaWorld, SeaWorld Cruises, AquaDuck, iFly, Experience Oz and Paradise Jet
Boating experiences on offer thanks to the official partners of this
once-in-a-lifetime experience.
Do you feel like hibernating? Want to get
out your bikini instead of your brolly? AccorHotels is encouraging Australians
across the country plan their own Wintervention by offering $25 off hotel
stays, with breakfast for just $1 at AccorHotels.com/Winter.
